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IAPCO WEB-EDGE LIBRARY

WEB-EDGE Library

Welcome to the IAPCO web-EDGE library. This virtual library is meant to serve as a continuously evolving source of meetings industry specific information for both new employees and company veterans alike. Please email comments and questions to olivia@iapco.org.
  • Meetings Today

    These presentations were part of our IAPCO Edge Seminar in Whistler 2016. Learn more about new Meeting Formats and Strategic Marketing: Beyond the Email Blast.

    • Total Presentations: 2
    Non-Member Price: $100.00 USD
    IAPCO Member Price: $0.00 USD
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    Strategic Marketing

    • Speaker: Jan Tonkin
    • Length: 65 minutes
    • Abstract
    • Speaker Bio
    • Presentation
    Reaching audiences today means cutting through the vast amounts of information and other education options competing for delegates’ time and attention. Indiscriminate mass emails will no longer do it: we look at more strategic approaches to promoting your conference, including the careful segmentation of databases, strategically timed campaigns, personalised messaging and the power of response tracking.

    Jan Tonkin is the founder and Managing Director of The Conference Company, the only accredited member of IAPCO in New Zealand. Formed in 1990, The Conference Company is today one of Australasia’s most reputable PCOs, with 30 staff, offices in four cities in New Zealand and operations in Australia. Jan has more than 25 years’ experience managing conferences, exhibitions and awards programmes in Britain and New Zealand. She is IAPCO Vice President, Vice Chair of the Association’s Training Academy and a frequent speaker at IAPCO Regional Seminars.


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    Meeting Formats

    • Abstract
    • Speaker Bio
    • Presentation
    Meetings are no longer a series of ‘one person behind a podium’ presentations. As the way we live has changed tremendously over recent years, so have the ways we learn...
    Mathias Posch is President and Partner of International Conference Services (ICS). With its headquarters in Vancouver, Canada and branch offices in Toronto, Denver and Vienna, the company manages conferences around the globe - in 25 countries on 6 continents.  Mathias is an elected Council Member of IAPCO; represents the organisation on the Convention Industry Council and leads the IAPCO Ambassador Programme.  Having worked both in Europe and North America, Mathias has a great understanding of the different needs of international associations, as well as issues arising from regulations in the North American and European market that impact international meetings in their host locations.  Mathias is a respected industy expert and has been invited to speak at numerous international and national conferences on a variety of important topics. He is a Faculty Members of the Wolfsberg Annual Seminar as well as the Meetings MasterClass and has presented at many Regional Seminars and undertaken speaking engagements in the past.

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